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    GROWING REVENUE FOR DIGITAL MEDIA AND TECHNOLOGY COMPANIES

     

  • WHAT WE DO

    C.R.O. Partners has worked with many US companies to scale revenue. We are best known for launching and scaling roughly 50 international digital businesses in the US since our founding in 2008.

    Setting up in the US is expensive: $1-2MM. No matter how successful the business has been outside the US, they are a start-up here. Remote hiring and team management are also challenging. Our network enables us to get in front of the right people quickly. People want to see the companies we are working with. The results speak for themselves.

    Our solution is typically a 9-12 month process:

    - Develop eight-minute problem/solution/outcome messaging
    - Identify a list of key targets; gather "friendly" feedback
    - Present and close buy/sell-side business with visible clients

    At that point, the business is established and ready to move to the next level. Additional services include legal, recruitment, investment counsel as well as M&A and corporate development advisory.

  • LEADERSHIP

    Michael Kerans

    Principal

    Mike's background includes senior management positions at Paramount Television, Warner Bros. Television, Dish TV, Miva, and Draft FCB. Mike has led engagements across digital video, social, native, gaming, data, programmatic platform, and others for StickyAds, Tremor Video, MailOnline, Grapeshot, Semasio, Appnexus, Warner Music, and others. Mike is a graduate of The University of Massachusetts, Amherst.

  • CLIENTS

  • RESULTS

    Grapeshot (Oracle)

    Mission: Launch keyword contextual targeting solution

    John Snyder, CEO and Co-Founder

     

    "C.R.O. Partners generated enough traction in nine months for us to raise a $3.3MM funding round. Mike also made the introduction to our acquirer, Oracle."

     

    StickyAds (now NBC)

    Mission: Position a SaaS video SSP solution and grow revenue

    Giles Chatelat, COO (CEO of Clind)

     

    "Mike (CRO Partners) was the perfect advisor for us at StickyAds. He was there with us from the start, adapting our messaging and driving revenue in the US market. He is a pleasure to work with and remains a friend, helping me again on my new venture, Clind!"

     

    MailOnline

    Mission: Launch US version of the UK's DailyMail, the world's largest news site

    Rich Sutton, Chief Revenue Officer, North America

     

    “While I know that C.R.O. Partners has other clients—I would never know it with the attention and coverage we receive. Mike's always–on, 24/7 approach to our business has driven meetings we would never have gotten and most importantly, revenue.”

     

    StrikeAd

    Mission: Launch the world's first mobile demand side platform (DSP)

    Alex Rahaman, CEO

     

    “C.R.O. Partners helped launch our UK-based mobile DSP in the US. Mike secured initial feedback, positioned the offering for this market, generated early revenue and helped build the team over an 18 month period. StrikeAd is now headquartered in New York.”

     

    Yieldex

    Mission: Launch Yieldex's programmatic direct offering

    Tom Shields, Co-Founder and Chief Strategy Officer

     

    “C.R.O. Partners helped us launch our new YieldexDirect platform. Mike got us the right meetings quickly—first securing feedback, then helping us position our approach. The results were better than we expected."

     

    Semas10

    Mission: Broaden holdco customer based from foundational OMG partnership

    Kasper Skou, Co-Founder and CEO

     

    "Mike not only knows everyone you need to see but has the personal equity with these people to get you in front of them. His breadth of experience makes him a valuable source for messaging and product development as well."

     

    Adslot

    Mission: Secure holdco MSA's and senior management visibility for programmatic direct platform

    Ben Dixon, Executive Director

     

    "Mike's rich knowledge of the media industry and extensive C-Level buy and sell-side contacts were a significant asset for us. Mike collaborated wonderfully with our internal teams in the US and around the globe right through to deal closure with prospective clients, including an MSA with Havas."

     

    AppNexus

    Mission: Launch first programmatic guaranteed platform in the US

    Tom Shields, Co-Founder and Chief Strategy Officer

     

    “C.R.O. Partners helped us launch our new YieldexDirect platform. Mike got us the right meetings quickly—first securing feedback, then helping us position our approach. The results were better than we expected. This initiative led to our acquisition by Appnexus."

     

    Tomoco

    Mission: Grow US demand for location data targeting and attribution

    Sam Amrani, Founder and CEO, Tamoco and Olvin

     

    “Mike wastes no-one's time, matching his clients with prospects in the US on the basis of true mutual benefit. We've covered a lot of ground in the US and thanks to Mike and his network. I'd have no hesitation in recommending Mike to any business that wants to achieve the same."

     

  • Ideas

    Excerpt from Get Sh*t Done Book "Launching a start-up in the United States was something that we had never done before and required knowledge that we did not possess. Even though we had experience in creating starts-ups in different European countries, the United States proved to be different. ...
    Make sure you get your messaging right You get one chance to make a first impression. Your messaging will either help or hurt that effort. In other words, it is essential. It really doesn’t matter how good the product is if the presentation of it doesn’t grab the listener at hello with the...
    How your digital business can raise a financing round in the US If purchases of LinkedIn (Microsoft), eMarketer (Axel Springer) and our client StickyAds (NBC/Comcast) teach us anything, it is that in spite of claims to the contrary there is a lot of value being created right now across the...
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  • CONNECT

    Phone

     

    (914) 703-1234

     

    info@cro-partners.com

    Email

     

    info@cro-partners.com

     

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